clever fit franchise

leading the field




For some it’s a lifestyle, for others a motivator to stay healthy.

For all: a social meeting place regardless of who you are or what you do.

Today the clever fit brand stands for fun in an active community, from beginner to professional athlete. It’s about staying healthy and keeping fit from teenager to pro-ager.




  • We have proven over 455 times that it works.
  • We are the fitness franchise market leader* without ego or show.
  • We enjoy the trust of members, employees, property owners.
  • We are investing now in the next generation of fitness 2.0.


Do these qualities set you apart?

  • Entrepreneurial spirit
  • Ability to scale up
  • Passionate about sales
  • Great at organisin
  • Enjoy customer contact and providing excellent service
  • Team player with leadership skills





  • Mentoring and advice in business managementand development.
  • Project support to help you set up yourclever fit studio.
  • Investment planning and budgeting.
  • Support in negotiations with banks and authorities.
  • Location evaluation, property inspection.
  • Territory and brand protection.
  • Studio planning and project support.
  • Infrastructure planning, equipment positioning and design suggestions
  • Start-up consulting
  • Human resources and business management:
  • Support in hiring staff .
  • Training and certifi cation in the clever fit academy.
  • Market research and trend monitoring
  • Development of cross-regional marketing tools
  • Strong focus on web and online media incl. app design and development
  • Data-driven marketing for digital transformation and personalisation, improving key performance indicators, creating relevant content
  • Data-based marketing strategy for winning back customers
  • Digital pre-sales concepts for (re-)opening
  • Online marketing guide, websites, annual marketing planner
  • Sparring partner: Mentoring before, during, after your opening.
  • Become part of the family: community and annual meeting.
  • Partner information and system development.


We add real value: for less attrition, measurable employee satisfaction and more customer loyalty. Our in-house academy sets us apart from the competition. Employees from all studio functions are trained, promoted and qualifi ed on an ongoing basis. Motivation is our driver. We don’t just adapt to the market; we set the standards and follow our own vision.



the future is now - rethink fitness

Data tracking, visualisation of training successes and fully integrated exercise experiences.

Workout areas networked with software solutions and app-based programs open up new worlds for studio operators and members. We know that having an engaged community helps us grow. This is where we foresee our future market and how we serve the global market with innovative solutions.

Be smart, think clever. In doing so, we are also tapping into the market in urban centres and major cities while measuring ourselves against the needs of generations Y and Z: for tomorrow’s high potentials, the digital natives 2.0.



download brochure


our team


Do you want to become part of the clever fit family and write the next chapter in our success story with us?
Do you still have questions about franchising at clever fit?
We'll answer you:

Florian Dermühl
Chief Operating Officer


Jannik Lauben
Franchise Sales Manager






clever fit GmbH I Systemzentrale

Augsburger Straße 52 I 1. OG
86899 Landsberg am Lech